Posts by JJ Koch
Quick Fixes to Win at Page Experience
Last year, Google announced a major Page Experience Update that would take effect in May of 2021. This update is all about creating a more positive experience for users by providing the most relevant information in the best possible way. Google defines page experience as “a set of signals that measure how users perceive the…
Read MoreCreating a Back to Work SEO Strategy
How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…
Read MoreOur Guide to Local SEO
As Google has gotten better and better at providing relevant results to its users, SEO for local businesses has gotten more and more important. The SEO approach that you take for, say, a client that provides an SaaS will to anyone that has access to the internet will inherently differ from a local mom and…
Read MoreSEO is Dead! Fact or Fiction?
If you have been in the digital marketing industry for a little while, you may have heard some claims being made that “SEO is Dead”. There are over 5 billion searches on Google every day so why do some people make this claim? The one constant that is guaranteed: CHANGE. Google is constantly evolving. Their…
Read MoreHow to Utilize An SEO Competitor Analysis
The first step to any SEO campaign is to develop a specific SEO strategy. This task can often be daunting because of the endless factors that contribute to SEO: backlinks, keyword strategies, metadata, technical SEO, page speed, etc. While all of these factors are incredibly important, the very first thing you should do is ask…
Read MoreHow to Optimize Your Google Product Feed for Organic Listing
History of Google Shopping Realizing that many of the searches on Google had shopping intent, Google created Google Shopping in 2002, formerly known as Google Products Search and Froogle, to connect searches directly with products. Studies have shown that new customers using Google Shopping actions are 14% more valuable than those who do not use…
Read MoreCOVID-19 Client Heroes: WellSky
WellSky is another one of our valued clients at Techwood. As a leading global health and community care technology company, WellSky is committed to supporting its clients, many of whom are directly facing COVID-19 every day. WellSky serves more than 14,000 client sites around the world — including the largest hospital systems, blood banks and…
Read MoreJune 2019 Core Algorithm Update & Ranking Fluctuations
Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to many components of the algorithm and updated over a 5 day period. Ranking fluctuations took a few days to be seen across the board from…
Read MoreWhat is EAT and Why You Need to Start Considering it in your SEO Efforts
If you’ve been digging into SEO lately, then you’ve probably heard the term “E-A-T” thrown around a few times over the past few years. Now you probably have questions. What is EAT? How is it factored into Google’s core algorithm updates? What does EAT mean for me and my business website? Well, that’s where we…
Read More