The Techwood Blog
See our tips and tricks to help you grow your web design, SEO, and PPC knowledge.
There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…
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Quick Fixes to Win at Page Experience
Last year, Google announced a major Page Experience Update that would take effect in May of 2021. This update is all about creating a more positive experience for users by providing the most relevant information in the best possible way. Google defines page experience as “a set of signals that measure how users perceive the…
What Is Passage Ranking?
e rationale behind this new update is simple: sometimes the best answers are hard to find. These answers may not be written in a way that is completely optimized, or be mentioned throughout the page. In some instances, the best answers may be condensed to just a sentence and found in the middle of a 3,000-word blog.
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
How to Prepare Your Business and Marketing Efforts to Survive in the Realities of a Cookieless Future
Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave a bad taste in the mouth. For 26 years marketing platforms have relied on the use of browser-based cookies to convey vital details about user statistics,…
What to Expect from Google in 2021
With the second week of February rolling in, the new year is officially in full swing. And with a new year, comes new expectations from Google moving forward. 2020 wasn’t the year anyone expected, one thing that has stayed constant is the amount of people using Google to research, shop, and guide decision making. Google…
3 Common Reasons Why You Have A Failing SEO Strategy
Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results? The…
Google Expands Support for Black Business Owners
On June 17th, CEO, Sundar Pichai, announced Google will invest $175 million toward economic opportunity for Black business owners, startup founders, job seekers and developers. A part of this initiative is the inaugural Google for Startups Accelerator in the U.S: a virtual three-month program for Black founders from across the country. The Google for Startups…
Before You Open Your Business Back Up Make These Changes in Google My Business
There have been a lot of changes in the way that almost all companies, both large and small, do business. Normal methods of operating have taken a big hit and have forced businesses to make big shifts in order to accommodate the many changes in our world (and our economy). There is a light at…
Creating a Back to Work SEO Strategy
How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…
Improving Your CTR Through SEO
On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX optimization, and site health checkups, your business will start seeing traffic! …Right? Unfortunately, this isn’t always the case. While SEO (or Search Engine Optimization) best…
Our Guide to Local SEO
As Google has gotten better and better at providing relevant results to its users, SEO for local businesses has gotten more and more important. The SEO approach that you take for, say, a client that provides an SaaS will to anyone that has access to the internet will inherently differ from a local mom and…
SEO is Dead! Fact or Fiction?
If you have been in the digital marketing industry for a little while, you may have heard some claims being made that “SEO is Dead”. There are over 5 billion searches on Google every day so why do some people make this claim? The one constant that is guaranteed: CHANGE. Google is constantly evolving. Their…