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What to Expect from Google in 2021
With the second week of February rolling in, the new year is officially in full swing. And with a new year, comes new expectations from Google moving forward. 2020 wasn’t the year anyone expected, one thing that has stayed constant is the amount of people using Google to research, shop, and guide decision making. Google…
Improving Your CTR Through SEO
On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX optimization, and site health checkups, your business will start seeing traffic! …Right? Unfortunately, this isn’t always the case. While SEO (or Search Engine Optimization) best…
Last Non Direct Click is Only the First Step: Examining Attribution Modeling for Full Funnel Campaign Analysis
Given the volatility of the last month’s COVID crisis and its tumultuous positive/negative effect on different industries, many companies are now looking at their digital campaigns with renewed vigor. Whether you want to double down on what is working or are trying to trim the fat to conserve budget during a lean time, the overwhelming…
COVID-19 Client Heroes: WellSky
WellSky is another one of our valued clients at Techwood. As a leading global health and community care technology company, WellSky is committed to supporting its clients, many of whom are directly facing COVID-19 every day. WellSky serves more than 14,000 client sites around the world — including the largest hospital systems, blood banks and…
Understanding Attribution Models Gives Online Paid Advertising the Value it Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel – problem aware to solution aware, information seeking to price shopping, brand…