PPC
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
Ecommerce Opportunities for Small Business – Google Makes it FREE to Sell in Shopping Results
With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale. To this, and for the first time in almost a decade –…
Paid Advertising During the Coronavirus Crisis
“We are all in it together”, while it might feel like the understatement of 2020, with the onset of coronavirus and social distancing, it’s more true than ever. Equally true, is the need for a continued voice and presence through the storm and the speed, agility and ability to reach a mass audience continues to…
Googles COVID-19 SMB Grant – The details you need to know
On March 27, 2020, Google announced they would offer over $800 million in support to small business and crisis support for the coronavirus pandemic. At Techwood we have been following the news on this closely to keep clients and small businesses informed about how they might be able to tap into the support Google is…
Why manual control for PPC vs PPC Automation is still important in the age of machine learning
Programmatic, machine learning, artificial intelligence and the age of bots is upon us, but as an ad agency, we warn taking these latest technical buzz-words with a grain of salt. When it comes to your brand message, voice tone and overall company revenue goals are you ready to completely release control to our soon to…
How PPC has evolved over the past 5 years
As a digital marketing agency with a portfolio spanning hundreds of clients utilizing various forms of online advertising, we have seen a lot of digital marketing trends over the last 5 years. From techniques to tools, enhancements and beta programs the world of online advertising is a constantly evolving arena. Sure we could discuss how…
How can you measure the success of a PPC campaign?
PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator (KPI) – defining these is essential when it comes to understanding the value of your marketing investment and your pay per click (PPC) campaign. To…
Understanding Attribution Models Gives Online Paid Advertising the Value it Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel – problem aware to solution aware, information seeking to price shopping, brand…
Everything You Need to Know About Google’s New Search Ad Formats
With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions into one ad that Google will then dynamically swap until it finds the combinations that perform best. But what are these formats? How should your…
Five Ways to Increase Returns on Pay-Per-Click Spending
With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is why so many small businesses are investing in online advertising today. Pay-per-click (or PPC) advertising is a popular marketing strategy today because it is relatively…
How the Stages of the Customer Journey Shape Conversions
Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle) top of mind will help your business address the unique problems your customers are experiencing and give them the solutions they need. It will also…
Are You Ready for Google’s New Ad Rotation?
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean, and more importantly what will the impact be on performance and return within your account. Unfortunately for most of us Google’s official response, is…