Pay Per Click Returns
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
How can you measure the success of a PPC campaign?
PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator (KPI) – defining these is essential when it comes to understanding the value of your marketing investment and your pay per click (PPC) campaign. To…
Five Ways to Increase Returns on Pay-Per-Click Spending
With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is why so many small businesses are investing in online advertising today. Pay-per-click (or PPC) advertising is a popular marketing strategy today because it is relatively…