Pay-Per-Click Advertising
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
Ecommerce Opportunities for Small Business – Google Makes it FREE to Sell in Shopping Results
With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale. To this, and for the first time in almost a decade –…
Paid Advertising During the Coronavirus Crisis
“We are all in it together”, while it might feel like the understatement of 2020, with the onset of coronavirus and social distancing, it’s more true than ever. Equally true, is the need for a continued voice and presence through the storm and the speed, agility and ability to reach a mass audience continues to…
Googles COVID-19 SMB Grant – The details you need to know
On March 27, 2020, Google announced they would offer over $800 million in support to small business and crisis support for the coronavirus pandemic. At Techwood we have been following the news on this closely to keep clients and small businesses informed about how they might be able to tap into the support Google is…
Why manual control for PPC vs PPC Automation is still important in the age of machine learning
Programmatic, machine learning, artificial intelligence and the age of bots is upon us, but as an ad agency, we warn taking these latest technical buzz-words with a grain of salt. When it comes to your brand message, voice tone and overall company revenue goals are you ready to completely release control to our soon to…
Everything You Need to Know About Google’s New Search Ad Formats
With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions into one ad that Google will then dynamically swap until it finds the combinations that perform best. But what are these formats? How should your…
The Cost Of A Bad Landing Page
Pay-per-click (PPC) advertising is a cost-effective way to boost the online visibility of your business. With a successful PPC campaign your company’s ads will appear prominently in search engine results when people search for the products or services your company sells. Ideally, visitors will see your ad and then visit a landing page associated with…
Are You Ready for Google’s New Ad Rotation?
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean, and more importantly what will the impact be on performance and return within your account. Unfortunately for most of us Google’s official response, is…