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What Is Passage Ranking?
e rationale behind this new update is simple: sometimes the best answers are hard to find. These answers may not be written in a way that is completely optimized, or be mentioned throughout the page. In some instances, the best answers may be condensed to just a sentence and found in the middle of a 3,000-word blog.
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
How to Prepare Your Business and Marketing Efforts to Survive in the Realities of a Cookieless Future
Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave a bad taste in the mouth. For 26 years marketing platforms have relied on the use of browser-based cookies to convey vital details about user statistics,…
3 Common Reasons Why You Have A Failing SEO Strategy
Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results? The…
Before You Open Your Business Back Up Make These Changes in Google My Business
There have been a lot of changes in the way that almost all companies, both large and small, do business. Normal methods of operating have taken a big hit and have forced businesses to make big shifts in order to accommodate the many changes in our world (and our economy). There is a light at…
Creating a Back to Work SEO Strategy
How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…
Improving Your CTR Through SEO
On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX optimization, and site health checkups, your business will start seeing traffic! …Right? Unfortunately, this isn’t always the case. While SEO (or Search Engine Optimization) best…
How to Use Google Maps in Your SEO Strategy
The commuter’s best friend may just be one of the best tools in your Local SEO tool belt. Many years before Google Maps became available, local businesses relied on billboards, ads placed in roadmaps, and sheer luck to bring in prospective customers. This might even seem barbaric to some modern internet dwellers. Nowadays, as GPS…
How to Optimize Your Google Product Feed for Organic Listing
History of Google Shopping Realizing that many of the searches on Google had shopping intent, Google created Google Shopping in 2002, formerly known as Google Products Search and Froogle, to connect searches directly with products. Studies have shown that new customers using Google Shopping actions are 14% more valuable than those who do not use…
Googles COVID-19 SMB Grant – The details you need to know
On March 27, 2020, Google announced they would offer over $800 million in support to small business and crisis support for the coronavirus pandemic. At Techwood we have been following the news on this closely to keep clients and small businesses informed about how they might be able to tap into the support Google is…
Covid-19 SEO Digital Marketing Effects & Opportunities
It’s rare that one thing impacts all aspects of life like Covid-19 has. It is affecting every part of society, and businesses are no exception. It is no secret that the economy has taken a scary turn and has left some businesses wondering how they are going to make it through. While there are no…
Unnatural Backlinks: How to Know When to Disavow Links
Just like how you wouldn’t want your business to be associated with a deceptive, untrustworthy person in real life, you don’t want your business website to be linked to a low-trust, spammy site on the internet. Unfortunately, many companies are completely unaware of any of the sites, good or bad, that are linking to their…
June 2019 Core Algorithm Update & Ranking Fluctuations
Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to many components of the algorithm and updated over a 5 day period. Ranking fluctuations took a few days to be seen across the board from…
3 Things Your Business Can Do to Improve SEO Rankings
3 Things Your Business Can Do to Improve SEO Rankings Overall, improving your SEO ranking comes down to sound research, strong content, and a clear strategy. An experienced search marketing firm can help you analyze what people are searching for and develop an effective approach for engaging customers online. Do you run a small business…
How to Use Existing Content To Increase Search Engine Rankings
Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results pages drives traffic to your website. Where your website ranks on search engine result pages depends in part on the content on your website. Search…