Google Analytics
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
Last Non Direct Click is Only the First Step: Examining Attribution Modeling for Full Funnel Campaign Analysis
Given the volatility of the last month’s COVID crisis and its tumultuous positive/negative effect on different industries, many companies are now looking at their digital campaigns with renewed vigor. Whether you want to double down on what is working or are trying to trim the fat to conserve budget during a lean time, the overwhelming…
Understanding Attribution Models Gives Online Paid Advertising the Value it Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel – problem aware to solution aware, information seeking to price shopping, brand…