Effective SEO
What Is Passage Ranking?
e rationale behind this new update is simple: sometimes the best answers are hard to find. These answers may not be written in a way that is completely optimized, or be mentioned throughout the page. In some instances, the best answers may be condensed to just a sentence and found in the middle of a 3,000-word blog.
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
Creating a Back to Work SEO Strategy
How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…
Improving Your CTR Through SEO
On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX optimization, and site health checkups, your business will start seeing traffic! …Right? Unfortunately, this isn’t always the case. While SEO (or Search Engine Optimization) best…
Our Guide to Local SEO
As Google has gotten better and better at providing relevant results to its users, SEO for local businesses has gotten more and more important. The SEO approach that you take for, say, a client that provides an SaaS will to anyone that has access to the internet will inherently differ from a local mom and…
The Essential SEO Tools List
The need for SEO and digital marketing has increased substantially over the past few years, and in the current environment, it has become even more important to business. This continuous growth and demand for digital optimization has brought along a number of different SEO tools and softwares to help facilitate, execute, and achieve your digital…
How to Optimize Your Google Product Feed for Organic Listing
History of Google Shopping Realizing that many of the searches on Google had shopping intent, Google created Google Shopping in 2002, formerly known as Google Products Search and Froogle, to connect searches directly with products. Studies have shown that new customers using Google Shopping actions are 14% more valuable than those who do not use…
Ecommerce Opportunities for Small Business – Google Makes it FREE to Sell in Shopping Results
With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale. To this, and for the first time in almost a decade –…
What Is Voice Search and How Is It Impacting You?
Who has the ability to research a purchase by first searching thousands of websites, reviewing prices and features, and analyzing reviews to determine the best products or services, all in the span of a couple of seconds without looking at a computer screen? Over 40 million Americans. With the help of voice-activated products, such as…
June 2019 Core Algorithm Update & Ranking Fluctuations
Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to many components of the algorithm and updated over a 5 day period. Ranking fluctuations took a few days to be seen across the board from…
Wonder Woman Is Not Just At The Movies
Wonder Woman is dominating the movie business this summer and the recognition is long overdue. Audiences around the world are cheering this superhero for who she is and what she represents: conviction, talent, wisdom, determination and above all, an enduring belief in people. Wonder Woman has been a global icon for 75 years in comic…
How to Navigate Corporate Structures for SEO Success, Part Two
In my last post, I discussed some of the challenges I faced in implementing SEO campaigns as an in house marketer at a big company. Keeping my head in the game and an eye on the big picture were critical to moving my SEO projects forward. Here are some more lessons learned that can make…
How the Stages of the Customer Journey Shape Conversions
Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle) top of mind will help your business address the unique problems your customers are experiencing and give them the solutions they need. It will also…
How to Navigate Corporate Structures for SEO Success, Part One
Corporations can be their own worst enemies. They are often slow to move and have a maze of structures to get through before launching a project. These structures are designed with the best intentions but unfortunately, they create large obstacles for execution. If you are an online marketer with any experience at all in a…
4 Easy Ways to Show the Value of SEO to Your Company
Search engine optimization (SEO) continues to be one of the most effective tools available to corporate marketing executives. SEO increases your company’s visibility in search engines and drives traffic to your website. But the reality is that good SEO takes time. There are technical components that must be addressed in order to have a healthy…