Competitive Research
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
How to Utilize An SEO Competitor Analysis
The first step to any SEO campaign is to develop a specific SEO strategy. This task can often be daunting because of the endless factors that contribute to SEO: backlinks, keyword strategies, metadata, technical SEO, page speed, etc. While all of these factors are incredibly important, the very first thing you should do is ask…