The Techwood Blog
See our tips and tricks to help you grow your web design, SEO, and PPC knowledge.
There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…
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Googles COVID-19 SMB Grant – The details you need to know
On March 27, 2020, Google announced they would offer over $800 million in support to small business and crisis support for the coronavirus pandemic. At Techwood we have been following the news on this closely to keep clients and small businesses informed about how they might be able to tap into the support Google is…
Small Business Heroes – Marmi Shoes
Marmi Shoes has been a cherished and devoted client of Techwood’s for over 10 years. Like many businesses nationwide who have local brick and mortar locations, they were forced to close all locations in order to prioritize the health and well being of their staff and the communities they serve and love so much. As…
Small Business COVID 19 Heroes – Deborah Miller Catering
Our Clients are True HEROES!!! If you can, please help Deborah Miller Catering feed NYC’s front line workers. https://www.gofundme.com/f/cater-because-we-care I admire the small business world that keeps America going. I am in awe of the resilience, the ingenuity, and the sheer tenacity that Small Businesses America displays on a normal day much less days like…
Covid-19 SEO Digital Marketing Effects & Opportunities
It’s rare that one thing impacts all aspects of life like Covid-19 has. It is affecting every part of society, and businesses are no exception. It is no secret that the economy has taken a scary turn and has left some businesses wondering how they are going to make it through. While there are no…
Why manual control for PPC vs PPC Automation is still important in the age of machine learning
Programmatic, machine learning, artificial intelligence and the age of bots is upon us, but as an ad agency, we warn taking these latest technical buzz-words with a grain of salt. When it comes to your brand message, voice tone and overall company revenue goals are you ready to completely release control to our soon to…
Unnatural Backlinks: How to Know When to Disavow Links
Just like how you wouldn’t want your business to be associated with a deceptive, untrustworthy person in real life, you don’t want your business website to be linked to a low-trust, spammy site on the internet. Unfortunately, many companies are completely unaware of any of the sites, good or bad, that are linking to their…
What Is Voice Search and How Is It Impacting You?
Who has the ability to research a purchase by first searching thousands of websites, reviewing prices and features, and analyzing reviews to determine the best products or services, all in the span of a couple of seconds without looking at a computer screen? Over 40 million Americans. With the help of voice-activated products, such as…
How PPC has evolved over the past 5 years
As a digital marketing agency with a portfolio spanning hundreds of clients utilizing various forms of online advertising, we have seen a lot of digital marketing trends over the last 5 years. From techniques to tools, enhancements and beta programs the world of online advertising is a constantly evolving arena. Sure we could discuss how…
June 2019 Core Algorithm Update & Ranking Fluctuations
Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to many components of the algorithm and updated over a 5 day period. Ranking fluctuations took a few days to be seen across the board from…
What is EAT and Why You Need to Start Considering it in your SEO Efforts
If you’ve been digging into SEO lately, then you’ve probably heard the term “E-A-T” thrown around a few times over the past few years. Now you probably have questions. What is EAT? How is it factored into Google’s core algorithm updates? What does EAT mean for me and my business website? Well, that’s where we…
How can you measure the success of a PPC campaign?
PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator (KPI) – defining these is essential when it comes to understanding the value of your marketing investment and your pay per click (PPC) campaign. To…