The Techwood Blog
See our tips and tricks to help you grow your web design, SEO, and PPC knowledge.
There is certainly no shortage of consumable content these days. With an influx of blogs, podcasts, videos, articles, and more there are hundreds of different ways to get your questions answered, learn something new, or simply entertain yourself. Despite the abundance of it, however, content is more important than ever before. When it comes to…
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How to Use Google Maps in Your SEO Strategy
The commuter’s best friend may just be one of the best tools in your Local SEO tool belt. Many years before Google Maps became available, local businesses relied on billboards, ads placed in roadmaps, and sheer luck to bring in prospective customers. This might even seem barbaric to some modern internet dwellers. Nowadays, as GPS…
The Essential SEO Tools List
The need for SEO and digital marketing has increased substantially over the past few years, and in the current environment, it has become even more important to business. This continuous growth and demand for digital optimization has brought along a number of different SEO tools and softwares to help facilitate, execute, and achieve your digital…
How to Use SEO Keywords: A Beginner’s Guide
SEO, or search engine optimization, is the process of bettering your company’s website and online presence in order to increase your organic rankings in Google. There are many methods that can be used to do this, but one big pinnacle of successful SEO is to make on-page optimizations. On-page optimizations can include metadata enhancements, internal…
How to Utilize An SEO Competitor Analysis
The first step to any SEO campaign is to develop a specific SEO strategy. This task can often be daunting because of the endless factors that contribute to SEO: backlinks, keyword strategies, metadata, technical SEO, page speed, etc. While all of these factors are incredibly important, the very first thing you should do is ask…
Small Business Heroes – CBT/DBT Associates
So many businesses are in a quandary regarding what to do to continue on in this seemingly never-ending environment that we find ourselves in today. Some have chosen to just board up their shops and go home. Some are making the best of the situation and spending more quality time with family and friends, at…
How to Optimize Your Google Product Feed for Organic Listing
History of Google Shopping Realizing that many of the searches on Google had shopping intent, Google created Google Shopping in 2002, formerly known as Google Products Search and Froogle, to connect searches directly with products. Studies have shown that new customers using Google Shopping actions are 14% more valuable than those who do not use…
Last Non Direct Click is Only the First Step: Examining Attribution Modeling for Full Funnel Campaign Analysis
Given the volatility of the last month’s COVID crisis and its tumultuous positive/negative effect on different industries, many companies are now looking at their digital campaigns with renewed vigor. Whether you want to double down on what is working or are trying to trim the fat to conserve budget during a lean time, the overwhelming…
Don’t Forget Date Night!
CRAZY TIMES — These past few weeks have been extremely challenging as we have taken on so many new.. umm… “adventures”. Work has had new “adventures” as I tackle work from home with a family of six! Lord knows the whole PPP loan process was an “adventure”. We have had homeschooling “adventures”, potty training “adventures”….
Ecommerce Opportunities for Small Business – Google Makes it FREE to Sell in Shopping Results
With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale. To this, and for the first time in almost a decade –…
Small Business Heroes – Pure Food Fish Market
Pure Food Fish Market – From “Fish On”, to Fish Online. How a century old business has adapted to changing times. With over a hundred years in business, Pure Food fish Market has seen and survived the 1918 influenza virus, numerous economic swings and challenges, to today’s current global pandemic. In 1911, starting in a…
Paid Advertising During the Coronavirus Crisis
“We are all in it together”, while it might feel like the understatement of 2020, with the onset of coronavirus and social distancing, it’s more true than ever. Equally true, is the need for a continued voice and presence through the storm and the speed, agility and ability to reach a mass audience continues to…
COVID-19 Client Heroes: WellSky
WellSky is another one of our valued clients at Techwood. As a leading global health and community care technology company, WellSky is committed to supporting its clients, many of whom are directly facing COVID-19 every day. WellSky serves more than 14,000 client sites around the world — including the largest hospital systems, blood banks and…