Posts by Jeff Cline
What is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows:
Read MoreHow to Prepare Your Business and Marketing Efforts to Survive in the Realities of a Cookieless Future
Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave a bad taste in the mouth. For 26 years marketing platforms have relied on the use of browser-based cookies to convey vital details about user statistics,…
Read MoreGoogle Expands Support for Black Business Owners
On June 17th, CEO, Sundar Pichai, announced Google will invest $175 million toward economic opportunity for Black business owners, startup founders, job seekers and developers. A part of this initiative is the inaugural Google for Startups Accelerator in the U.S: a virtual three-month program for Black founders from across the country. The Google for Startups…
Read MoreEcommerce Opportunities for Small Business – Google Makes it FREE to Sell in Shopping Results
With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale. To this, and for the first time in almost a decade –…
Read MoreSmall Business Heroes – Pure Food Fish Market
Pure Food Fish Market – From “Fish On”, to Fish Online. How a century old business has adapted to changing times. With over a hundred years in business, Pure Food fish Market has seen and survived the 1918 influenza virus, numerous economic swings and challenges, to today’s current global pandemic. In 1911, starting in a…
Read MorePaid Advertising During the Coronavirus Crisis
“We are all in it together”, while it might feel like the understatement of 2020, with the onset of coronavirus and social distancing, it’s more true than ever. Equally true, is the need for a continued voice and presence through the storm and the speed, agility and ability to reach a mass audience continues to…
Read MoreGoogles COVID-19 SMB Grant – The details you need to know
On March 27, 2020, Google announced they would offer over $800 million in support to small business and crisis support for the coronavirus pandemic. At Techwood we have been following the news on this closely to keep clients and small businesses informed about how they might be able to tap into the support Google is…
Read MoreWhy manual control for PPC vs PPC Automation is still important in the age of machine learning
Programmatic, machine learning, artificial intelligence and the age of bots is upon us, but as an ad agency, we warn taking these latest technical buzz-words with a grain of salt. When it comes to your brand message, voice tone and overall company revenue goals are you ready to completely release control to our soon to…
Read MoreHow PPC has evolved over the past 5 years
As a digital marketing agency with a portfolio spanning hundreds of clients utilizing various forms of online advertising, we have seen a lot of digital marketing trends over the last 5 years. From techniques to tools, enhancements and beta programs the world of online advertising is a constantly evolving arena. Sure we could discuss how…
Read MoreHow can you measure the success of a PPC campaign?
PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator (KPI) – defining these is essential when it comes to understanding the value of your marketing investment and your pay per click (PPC) campaign. To…
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