Posts by Chad Crowe
3 Common Reasons Why You Have A Failing SEO Strategy
Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results? The…
Read MoreLast Non Direct Click is Only the First Step: Examining Attribution Modeling for Full Funnel Campaign Analysis
Given the volatility of the last month’s COVID crisis and its tumultuous positive/negative effect on different industries, many companies are now looking at their digital campaigns with renewed vigor. Whether you want to double down on what is working or are trying to trim the fat to conserve budget during a lean time, the overwhelming…
Read MoreDon’t Forget Date Night!
CRAZY TIMES — These past few weeks have been extremely challenging as we have taken on so many new.. umm… “adventures”. Work has had new “adventures” as I tackle work from home with a family of six! Lord knows the whole PPP loan process was an “adventure”. We have had homeschooling “adventures”, potty training “adventures”.…
Read MoreSmall Business Heroes – Marmi Shoes
Marmi Shoes has been a cherished and devoted client of Techwood’s for over 10 years. Like many businesses nationwide who have local brick and mortar locations, they were forced to close all locations in order to prioritize the health and well being of their staff and the communities they serve and love so much. As…
Read MoreSmall Business COVID 19 Heroes – Deborah Miller Catering
Our Clients are True HEROES!!! If you can, please help Deborah Miller Catering feed NYC’s front line workers. https://www.gofundme.com/f/cater-because-we-care I admire the small business world that keeps America going. I am in awe of the resilience, the ingenuity, and the sheer tenacity that Small Businesses America displays on a normal day much less days like…
Read MoreUnnatural Backlinks: How to Know When to Disavow Links
Just like how you wouldn’t want your business to be associated with a deceptive, untrustworthy person in real life, you don’t want your business website to be linked to a low-trust, spammy site on the internet. Unfortunately, many companies are completely unaware of any of the sites, good or bad, that are linking to their…
Read MoreWhat to Consider When Changing Your Domain Name
A rose by any other name would still smell as sweet, but if you don’t know its name how the hell are you going to Google it? Your company’s name is the number one representation of your brand and the first thing customers associate with your business. Your website’s URL domain name is no exception…
Read MoreWhat Is Voice Search and How Is It Impacting You?
Who has the ability to research a purchase by first searching thousands of websites, reviewing prices and features, and analyzing reviews to determine the best products or services, all in the span of a couple of seconds without looking at a computer screen? Over 40 million Americans. With the help of voice-activated products, such as…
Read MoreUnderstanding Attribution Models Gives Online Paid Advertising the Value it Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel – problem aware to solution aware, information seeking to price shopping, brand…
Read MoreEverything You Need to Know About Google’s New Search Ad Formats
With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions into one ad that Google will then dynamically swap until it finds the combinations that perform best. But what are these formats? How should your…
Read More3 Things Your Business Can Do to Improve SEO Rankings
3 Things Your Business Can Do to Improve SEO Rankings Overall, improving your SEO ranking comes down to sound research, strong content, and a clear strategy. An experienced search marketing firm can help you analyze what people are searching for and develop an effective approach for engaging customers online. Do you run a small business…
Read MoreFive Ways to Increase Returns on Pay-Per-Click Spending
With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is why so many small businesses are investing in online advertising today. Pay-per-click (or PPC) advertising is a popular marketing strategy today because it is relatively…
Read MorePaid Social vs. Paid Search for Small Business – Which is Better and Why?
Since the advent of the internet, online marketing has taken the business world by storm. Online advertising is increasingly gaining acceptance and popularity, thanks to search engines and social media sites. These platforms have made it necessary for businesses to create a strong online presence if they are to remain relevant. There are different techniques…
Read MoreHow to Use Existing Content To Increase Search Engine Rankings
Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results pages drives traffic to your website. Where your website ranks on search engine result pages depends in part on the content on your website. Search…
Read MoreThe Cost Of A Bad Landing Page
Pay-per-click (PPC) advertising is a cost-effective way to boost the online visibility of your business. With a successful PPC campaign your company’s ads will appear prominently in search engine results when people search for the products or services your company sells. Ideally, visitors will see your ad and then visit a landing page associated with…
Read MoreWonder Woman Is Not Just At The Movies
Wonder Woman is dominating the movie business this summer and the recognition is long overdue. Audiences around the world are cheering this superhero for who she is and what she represents: conviction, talent, wisdom, determination and above all, an enduring belief in people. Wonder Woman has been a global icon for 75 years in comic…
Read MoreHow to Navigate Corporate Structures for SEO Success, Part Two
In my last post, I discussed some of the challenges I faced in implementing SEO campaigns as an in house marketer at a big company. Keeping my head in the game and an eye on the big picture were critical to moving my SEO projects forward. Here are some more lessons learned that can make…
Read MoreHow the Stages of the Customer Journey Shape Conversions
Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle) top of mind will help your business address the unique problems your customers are experiencing and give them the solutions they need. It will also…
Read MoreAre You Ready for Google’s New Ad Rotation?
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean, and more importantly what will the impact be on performance and return within your account. Unfortunately for most of us Google’s official response, is…
Read MoreHow to Navigate Corporate Structures for SEO Success, Part One
Corporations can be their own worst enemies. They are often slow to move and have a maze of structures to get through before launching a project. These structures are designed with the best intentions but unfortunately, they create large obstacles for execution. If you are an online marketer with any experience at all in a…
Read More4 Easy Ways to Show the Value of SEO to Your Company
Search engine optimization (SEO) continues to be one of the most effective tools available to corporate marketing executives. SEO increases your company’s visibility in search engines and drives traffic to your website. But the reality is that good SEO takes time. There are technical components that must be addressed in order to have a healthy…
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